{"product_id":"the-end-of-fashion-hardcover","title":"The End of Fashion Hardcover","description":"\u003cspan\u003eFashion is a multibillion-dollar international business; it permeates our lives and our economies. Yet there has never been a book of solid, hard-hitting, uncompromising business\/cultural\/social journalism on this subject--because the fashion press is subsidized by the very industry it covers.\u003c\/span\u003e\n\u003cp\u003eTeri Agins, however, covers the fashion beat for a publication that does not rely upon fashion advertising--and she is thereby uniquely unfettered and able to finally tell the whole truth about this gigantic, flamboyant, and endlessly fascinating business.\u003c\/p\u003e\n\u003cp\u003eHer book traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eprjt-a-porter post\u003c\/em\u003e.World War II and the sweeping changes that have taken place as the century ends. It is an arc from when \"fashion\" was defined by elite French designers whose clothes could be afforded only by the global socialites--but whose designs were copied and followed by everyone else--to the point where the rules are set by the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003econsumers,\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand the designers must follow\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ethem.\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eIt is an arc from class to mass; from art to commodity. Above all, it is the story of the triumph of marketing.\u003c\/p\u003e\n\u003cp\u003eThe narrative includes profiles of designers Emmanuel Ungaro, Giorgio Armani, Ralph Lauren, Tommy Hilfiger, Donna Karan, and Zoran, as well as retailers Marshall Field and the Gap.\u003cem\u003eThe End of Fashion\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eis classy and stylish, filled with insider details; it is dishy and lively and fun--as well as astute and full of insights about how the changes in the fashion business have reflected changes in the culture over the last fifty years.\u003c\/p\u003e","brand":"Machining Max","offers":[{"title":"Default Title","offer_id":32004726030388,"sku":"","price":18.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0291\/0869\/9188\/products\/41xvrBwwMSL._SX327_BO1_204_203_200.jpg?v=1589994359","url":"https:\/\/machining-max.myshopify.com\/products\/the-end-of-fashion-hardcover","provider":"Machining Max","version":"1.0","type":"link"}